“That sort of binge-television viewing has become a normal, accepted part of American culture. Saturdays with a DVD box set, a couple bottles of wine, and a big carton of goldfish crackers are a pretty common new feature of American weekends. Netflix bet big on this trend with their release of House of Cards. They released all 13 episodes of the first season at once: roughly one full Saturday’s worth. It’s a show designed for the binge. The New York Times quoted the show’s producer as saying, with a laugh, ‘Our goal is to shut down a portion of America for a whole day.’ They don’t say what kind of laugh it was.”
From Here You Can See Everything by James A. Pearson
So, fannish behavior has become normalized in the broader population. Got it.